“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

Enjoy this satisfying video featuring AI knife cutting experiments! This visual asmr experience is visually intriguing with crisp sounds, delicate textures, and deeply relaxing audio. Best experienced ...

Whether you were into squishing foam or cutting soap, the strangely soothing sounds of ASMR video definitely had a moment in 2018. Now, research from Samsung may make those videos a lot easier to ...

As part of London Fashion Week FW23, footwear designer Steven Ma tapped Brenda Hashtag and Anni Bread to create a short film titled Pump Fiction. It was the start of an obsession for the emerging ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

With the friction of two sponges rubbing together, actress Eva Longoria plunges head-first into ASMR. For some, that sound — or that of nails scratching against a plush towel, or of a hair brush’s ...