Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...