“Ad Agents” is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online ...

In the wake of Netflix revamping its senior advertising executive suite with the promotion of Amy Reinhard, replacing Jeremi Gorman, one analyst now believes there will be a major change with a core ...

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has ...

Ad Ops, a.k.a advertising operations, is a world of its own. It involves tasks such as ad management, ad revenue optimisation, ad performance reporting, site management, and more; all directed towards ...

In two recent interviews, Jarred Wilichinsky, Paramount’s SVP of ad operations, explained the story behind the Paramount ad experience. He discussed what it took to oversee three different properties’ ...

In the realm of digital advertising, managing investments across various media channels is essential. This process, known as ad operations, aims to meticulously measure, track, and optimize ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Ahead of The Drum's 2015 Digital Trading Awards (DTAs), created to reward best practice in the digital trading ecosystem and highlight what brands are leading the way with programmatic strategies, The ...

NEW YORK, N.Y.—Preman Narayanan, a veteran of some of the leading companies in targeted television advertising, is joining Hearst Television as vice president of ad operations and information services ...