“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mike Lewis, President and ...

Two months ago Google began testing the color of its ‘Ad’ tag in Google AdWords ads — changing it from yellow to green. What was spoken of as being just a test at the time appears to have been a ...

On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in ...

Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched today by ad tech company Good-Loop. The purpose-powered platform’s ...

MG Motor announced they've partnered with global ad tech platform Good-Loop on a new climate-friendly online ad campaign to promote its new electric vehicle. Digital advertising leaves a substantial ...