The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...

Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets, and marketers strive to demonstrate the effectiveness of ...

Second Annual Benchmark Report From Growth99 Reveals 67% Increase in High-Investment Practices as ROI-Focused Decision-Making Becomes Dominant We’re witnessing a clear demarcation between top ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Although many brands report their return on investment (ROI) as proof of success, Google warns that this metric alone may be ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

How to Actually Get Returns in Your Marketing Efforts The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered ...

The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer of overall marketing ...

Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be ...

Do you want to learn how to improve your email marketing return on investment and connect with your target audience? Did you say yes? If so, you’re in the right place! Email marketing is an extremely ...