When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The Advertising Research Foundation (ARF) is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In a world where attention ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

Marketing is one of the most interdisciplinary-rich academic areas at Chicago Booth. Our marketing professors study and teach the quantitative and qualitative areas of marketing—from the mental ...

The nature of media and advertisement is constantly changing. With every new generation, old rules have to be reconsidered or thrown out when ineffective. The same old advertising techniques will not ...

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers ...

When financial pressures hit or a brand’s net profit needs boosting, advertising spend is often one of the first budgets to be cut. The Covid-19 pandemic has been no different, with numerous marketers ...

Nikkei Advertising Research Institute was formed by organizations responding to a call made by Nikkei Inc. for an institution that would pursue the desired state of advertising in the rapidly ...