Alternative text, often called "alt text," is a text description used for non-text elements, such as images, to convey the same information to users who may not be able to see the visual content. This ...

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is ...

Editor’s Note: Mueller clarified his earlier comments in response to a reader question on Twitter on March 26, adding that “Google sees alt-text as a part of the page (you can search for it and find ...

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Alternative text (or alt text for short) is a short description of a graphic that helps people with visual impairments fully understand the content of what's on their screen. Screen readers read alt ...

Alt text is read by screen readers, making the content and function of an image accessible to users with visual or cognitive disabilities. It is displayed in place of the image if the image file doesn ...