Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

In this article, I describe the role of standards from the perspective of promoting human behavior change. In particular, I explain the role of the design and symbol standards. A specific example is ...

Fast-food restaurant chain, Subway, has unveiled a new logo and symbol, premiering it during several Olympics TV spots. The logo retains the core colours long associated with the brand – green and ...

“The notion of symbolism is amazing because you can embody meaning in the simplest of things,” says Colin Salter, author of the recently published 100 Symbols that Changed the World. His latest book ...