You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. A man experiences Google's Daydream View VR headset. Meta CEO Mark Zuckerberg unveiled ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

It looks like something a gamer would wear, but an augmented reality headset is a game changer for spine surgeon Dr. Frank Phillips. “It's a very safe, effective and efficient way that's sort of a ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

Virtual and augmented reality can assist traders in their workflow and investment bankers with dealmaking, Accenture MD Michael Cheek said.