Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the ...

As it invests in augmented reality, Walmart is acquiring augmented reality optical tech firm Memomi for an undisclosed sum, the retailer announced on Wednesday. The deal is expected to close in the ...

Walmart’s latest announcement shows a sense of confidence that its shoppers want more personalized, immersive experiences – at home and in stores. “We believe the closest store to our customers is in ...

BENTONVILLE, Ark. — Walmart furniture and home décor shoppers will find their online experience becoming a bit more personalized with the advent of a new augmented reality feature in the retailer’s ...

Walmart is the most recent shopping giant to cash in on virtual reality patents, following popular competitors like Amazon and Target, who have recently implemented augmented reality features to aid ...