Editor’s note: I am pleased to bring you an inside look at Pokémon GO and other MEMS/IMU applications by Bosch Sensortec GmbH’s, Dr. Wolfgang Schmitt, Senior Manager Strategic Marketing. One only ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. *Sahar Fikouhi is ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the "Minority Report" or "Iron Man" style of interactivity. This ...

Maximilian Speicher is affiliated with C&A Europe. But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard ...