Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...

Much depends on Victa’s Android technology, which Verifone says will allow merchants to gather and process customer data at ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Building brand loyalty is one of the most critical contributors to the success of any business in today’s highly competitive market. A loyal customer base not only brings in consistent revenue but ...

Opinions expressed by Entrepreneur contributors are their own. A loyal, longtime customer is akin to fine wine: Producing it requires a considerable amount of work, and the aging process is where it ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...