Though predictive analytics (PA) tools have been around for decades—with a strong uptake historically in telecommunications and banking—demand has risen dramatically in the past couple of years. In ...

Knowing how to convert leads into customers isn't enough these days. You need to know which high-value customers will generate the most sales. You need to be able to build customer loyalty. And you ...

As enterprises scale, managing large and complex sales processes requires advanced tools that not only streamline operations but also enable data-driven decision-making. Sales automation software is ...

In a world where digital interactions are king, CRM systems have become the chessboard on which businesses maneuver for success. No longer just databases, these systems are now the engines driving ...

When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or ...

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town. The Awards were ...

In 2025, 47.9% of companies used the contact center platform as the primary interface for agents, and 43.2% used the CRM ...

While customer relationship management (CRM) applications already collect terabytes of useful customer information for businesses, even deeper insights are on their way thanks to a developing new ...

Discover the best small business CRM for your team. Compare pricing and features to find the right fit for customer relationship management. Customer relationship management software that caters to ...

Exploring the intricacies of customer relationship management (CRM) implementation within the healthcare sector involves navigating a landscape of unique challenges and promising opportunities: the ...