Our foray into causal analysis is not yet complete. Until we define the methods of causal inference, we can't get to the deeper insights that causal analysis can provide. This article details many of ...

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...

The surge in enterprise AI has fueled interest in causal analysis. In this piece, I explore the threads that bind cause and effect - and how they can be applied across a range of industry scenarios.