The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
Business.com on MSN
Why owned marketing channels beat rented social media platforms
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...
In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...
While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...
Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Trust – it’s the daily buzzword in B2B ...
Healthcare Service Consultants on MSN
Evolving your GTM strategy: Shifting from channel to direct sales
The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...
One thing that’s clear every year from the CRN Partner Program Guide: IT vendors have a lot to offer their channel partners in terms of incentives, financial assistance, technical training and support ...
In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...
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