The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

While the Rules of Golf stipulate that just about anything will do when it comes to marking your ball on the green, having a designated ball marker that is something other than the loose change from ...

Walking along the range at the U.S. Women’s Open at Lancaster, the most popular training aid was obvious. Alignment sticks were everywhere. At one point, there were 19 women hitting balls on the range ...

The battleground to be the best value golf ball just got more intense. We've seen both the value and quality of golf balls at the bottom of the price scale improve massively over recent years thanks ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

WHAT YOU NEED TO KNOW: Have you ever picked up a Maxfli golf ball in the woods and immediately discarded it? In the year of our lord, 2025, that may be a colossal mistake. The new Maxfli Tour Series ...