This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must ...

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. With the mobile app and gaming industry more saturated than ...

The 1920s is often considered a period that accelerated the rise of modern society as we know it today. Economically, it’s associated with the introduction of the industrial assembly line and the ...

In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels including banners, videos and social media content. As a result, ...

In a world where distractions are endless and patience is in short supply, what gets noticed is what wins. Mary Oliver even called attention the “beginning of devotion.” But what does that mean in the ...

In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

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