Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Circana found that last year's top launches prioritized consumer-centric innovation and solutions for evolving lifestyle needs. "Innovation remains at the heart of growth and consumer connection. The ...

CES 2026 will deliver an immersive look at retail’s next chapter and connect retailers, brands, creators, investors, and ...