When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

BOSTON--(BUSINESS WIRE)--BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable ...

WASHINGTON--(BUSINESS WIRE)--Customer engagement company ibex has announced its new Customer Lifecycle Experience (CLX) suite, an integrated end-to-end people and technology platform dedicated to ...

Studies show it costs nearly five times as much to acquire customers than to retain them over the long term. For marketers, this makes sense. Rather than spending valuable time and resources ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So it’s time to take your content strategy one step further by tailoring it all to the the different stages ...

Forrester Research gives marketers one advice – Ditch the traditional sales funnel and focus on the customer lifecycle to build stronger customer relations. Couple this advice with the emerging ...