Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization – it’s about how you behave and what you value.

It’s not all that difficult to find a spark for innovation, but it is nearly impossible to sustain it successfully. The few organizations that do share a singular factor: customer obsession. The term ...

Morton's, a well-known American steakhouse chain, delivered a steak to a customer timed to when his plane landed at an airport after he had asked for one in a tweet. While the act garnered headlines ...

Customer-obsessed companies, defined as those that consistently put customers at the center of their leadership, strategy, and operations, outperform peers in profit growth (33 percent higher), ...

If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees. High customer expectations have encouraged many brands to follow a ...

You can tell within seconds if a person or business is obsessed with itself or obsessed with its customers. To the trained eye, the signs are obvious and only one type will succeed in the long run.

Customer obsession is heralded as a virtue in business. From Jack Bogle, who was passionate about democratizing investing for Vanguard Group account holders, to Jeff Bezos, who signaled a “relentless” ...

Travel advisors are a thing of the past, right? Maybe not. With shifting customer demands, an obsession-based strategy could be the answer. Geraldine Blanchard is obsessed. In a good way. As the owner ...

As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, ...

All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...

Opinions expressed by Entrepreneur contributors are their own. Morton’s, a well-known American steakhouse chain, delivered a steak to a customer timed to when his plane landed at an airport after he ...