Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

The advent of generative AI technologies promises to revolutionize public service delivery and the citizen experience. Most experts agree that the long-term potential of artificial intelligence (AI) ...

When I first became involved in the identity space, which was about 10 years now, the definition of ‘digital identity’ was being hotly debated. This debate raged on over the years, but out of it, a ...

If you wake up in a cold sweat in the middle of the night with the letters GDPR floating just above your bed, then fear not — Customer Identity Access Management (CIAM) is your knight in shining armor ...