Modern society is saturated with goods, and it's no longer as easy to sell products as it was in the past. Moreover, the rise of the AI industry in recent years has ushered in an era where many jobs ...

Customer delight happens when a company gives a customer a positive and engaging experience that exceeds the customer’s expectations. It results not only in a customer who feels satisfied with the ...

Every company needs to win, keep and delight customers. Since the customer is the life blood of the business, it is necessary to take care and give customers the best and satisfactory service.

Recent empirical research has shown the benefits for the service firm of providing customer delight. With this link established, it is now important to garner a greater understanding of the drivers of ...

Marketing plays an important role in every part of a buyer's journey. From creating a memorable first impression to finding ways to turn customers into raving fans, it’s important to know how to ...

Dustin S. Klein, Publisher and Vice President of Operations, Smart Business Network Inc. As competition continues to separate the service champions from the pretenders, you cannot be complacent with ...

The concept of “customer delight” refers to the act of taking customers by surprise and exceeding their expectations, which ultimately results in a positive emotional response from the customer. This ...

Have you ever been back to a store just because they knew you by your name? Or maybe it’s because they took great care when you asked them for something out of the ordinary? That feeling, that moment ...

As inbound marketers, we can easily get wrapped up in generating leads. After all, isn’t the goal of business to gain customers and earn money? However, we often get so focused on attracting customers ...