Uncovering numbers is a small part of the analytics battle. Figuring out which numbers are important and how the data can be applied effectively is crucial. Let’s dig deeper with a couple of terms.

For small business owners, venturing into the marketing and data analysis parts of e-commerce can be incredibly intimidating. Maybe you signed up for Google Analytics, took a look around, and left the ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Tracking and analytics are the next stage of the SEM (define) learning cycle. You have your keywords, ads, and landing pages. Thanks to Chris Boggs, you know how to rewrite your URLs. Next to be added ...

Video analytics process camera images to send alerts out so campus security operators can respond to specific incidents or collect data for historical trend analysis. We have seen an increase in the ...

Changing metrics tell a story, but you have to understand what makes the numbers move so you can tell that story. For example, if you are writing Web headlines and posting your article links on ...