The Apple logo was green. The symbol for Foot Locker was a sneaker. And Starbucks? The famous siren on every Frappuccino and chai latte was not exactly the friendliest-looking sea dweller. When 156 ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

In a world that seems to get flipped upside down about once a week, permanence is a rare commodity, and transience is everywhere. Sometimes, we have to lean into adaptability, riding the waves and ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

A logo is a visual symbol of a company or brand by which they can be unmistakably identified. Sometimes it is also called a brand name. Logo design and creation is an important stage in brand ...

One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so ...