A writer might need to think about smell because smell is one of the five senses, which are the important ingredients in imagery. What do you think the other four may be? Imagery is language that ...

According to behavioral economist Dan Ariely, “Human beings are about 97 percent the same.” A boatload of researchers and academics share this perspective and as marketers we owe it to ourselves to ...

Imagine you are in a soccer match, and it’s tied. Each team will begin taking penalty kicks. The crowd is roaring, and whether or not your team wins the game depends on your ability to hit the shot.

Over the past decade, Jackie Andrade and Jon May of the University of Plymouth (UK) have been fine-tuning a unique approach to behavioral change called Functional Imagery Training. FIT uses ...

An example of imagery Orbital Insight processes for customers interested in counting cars in shopping center parking lots. Credit: DigitalGlobe and Airbus. SAN FRANCISCO — Investor enthusiasm remains ...

Emerging capabilities of commercial satellite imagery are enabling high-resolution observation of objects and activity over large areas or territories of entire states with a sub-hourly frequency.