CHICAGO— IREM's Income/Expense Analysis program allows owners and property managers to have data at their fingertips that can serve as a benchmark against which to compare their own operating ...

Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

Differential analysis requires you to think about all the potential solutions to a particular business opportunity to determine which one is the most cost-effective. By analyzing the cost and revenue ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...