Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Ben Collier receives funding from the Scottish Institute for Policing Research and is a member of the Foundation for Information Policy Research Social media feels more chaotic and compulsive than ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Prof. Mulala Danny Simatele is a professor of environmental management and sustainability science at the University of the Witwatersrand's School of Geography, Archaeology and Environmental Studies as ...