The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...
Anchoring the neural compass: coding of local spatial reference frames in human medial parietal lobe
The neural systems that code for location and facing direction during spatial navigation have been investigated extensively; however, the mechanisms by which these quantities are referenced to ...
Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...
Click on the image above to get the coloring page version of the episode art! This episode looks at the role our frame of reference plays in how we feel about our lives. The main story is about a ...
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