Geotargeting (or location targeting) allows you to only show ads to people in the locations that matter to your business so you don’t waste money on clicks that will never convert. Aside from ...

With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

NPR’s Facebook page and its 2.3 million-like audience is made up of users from thousands of cities across the world. We wondered: What if we focused on just one city? The question arose after ...

Marketers have long been challenged to reach consumers near the point of purchase decision, particularly when those decisions are made impulsively like quick-service restaurants and certain other ...

NPR Digital Services has added four stations to its Local Stories Project, in which participants submit stories to be included on NPR’s Facebook page and geotargeted to Facebook users in their markets ...

Opinions expressed by Entrepreneur contributors are their own. According to Statista, there were 4.66 billion active internet users in 2021, and 4.32 billion of them accessed it via their mobile ...

Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to ...

NPR’s Facebook page and its 2.3 million-like audience is made up of users from thousands of cities across the world. We wondered: What if we focused on just one city? The question arose after ...