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Lego Unveils Smart Play

Lego’s new Smart Brick is reinventing how kids play

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with their friends, a sense their actions mattered and received feedback, and a play experience that could evolve over time.

· 2d · on MSN

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

· 22h · on MSN

Lego brings new kid to the block with SMART brick. Here's what it is

18hon MSN

How the Sphere Morphed Into an Interactive Lego Death Star

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

CNET

Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

4don MSN

How to watch the Lego CES 2026 press conference live

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

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