Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

In today's competitive digital landscape, marketers are constantly being asked to do more with less—whether generating leads, building brand loyalty, or driving conversions. We're expected to squeeze ...

However, this guide will demonstrate the elements required to increase your agent’s effectiveness in converting those all-important telesales. Here are our top tips: The vast majority of call centre ...

For all businesses, the conversion rate is an important metric that defines success. Business owners and marketers are constantly looking for ways to increase conversion rate. Nowadays, customers have ...

1. Targeted Lists-Simply put, the best way to increase response to send the message to the only the most relevant audience. In other words, by running multiple, smaller campaigns at a more highly ...

Your website is the hub of your online presence. It’s where visitors go to learn more about your business, products and services. It’s also one of the most important channels for converting visitors ...

Without customers, your business can’t exist. At least not for long. That’s why marketers spend the bulk of their time drumming up ways to attract new leads. Growth marketers, too, create strategies ...

Traffic is up, but lead conversion numbers aren’t improving. The end of your reporting period is coming up fast, and you need a quick fix for jump-starting lead conversions. What’s a marketer to do?