Ask a trusted mutual contact for a two-line referral that names the specific problem you solve and why it matters now.

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

When considering how to tell brand stories, there are many differences when it comes to marketing, public relations, advertising and branding. But two more recent buzzphrases have been cropping up ...