The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

IAB Tech Lab announced an Agentic Roadmap that builds on existing standards. The outcome aims to provide a secure, interoperable approach for digital advertising. “At NBCUniversal, we believe that ...

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

The daunting task of striking a seat-sharing deal has grown increasingly complicated for Jamaat-e-Islami and Islami Andolan Bangladesh with the two parties fielding candidates in more than 240 ...

Tensions have intensified between Jamaat-e-Islami and Islami Andolan Bangladesh (IAB) over the seat-sharing arrangement for ...

CIMB Research has initiated coverage on Insights Analytics Bhd (IAB) with a "buy" rating and a target price of RM2.10, citing ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.