A user on Twitter asked me recently about the difference between “affect” and “effect.” Specifically, she wanted to know which to use in the phrase “the affect/effect of celebrity endorsements.” The ...

Affect vs. Effect: What's the difference? Tricky English vocabulary can often lead to confusion, and one of the most commonly misused word pairs is affect vs. effect. These two words are often misused ...

Affect vs. effect: What's the difference? These two commonly confused words have distinct meanings—affect is usually a verb, meaning to influence or change, while effect is typically a noun, referring ...