The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...

LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

As Lego unveils technology adding sound and light effects to its play sets, I got hands-on to see if it’s worth the higher ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

LEGO SMART Play is here with sensor-packed SMART Bricks, Tags and Minifigs bring screen-free sounds, lights and reactions to ...