Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The Indian Creek Library in Olathe was filled with expert builders on a recent winter day. Lego enthusiasts who are part of KC Brick Lab, a social group for folks who enjoy building with the plastic ...

The Lego brick might be the most popular toy in the world. It’s hard to imagine that when the Lego Group, founded by Ole Kirk Kristiansen, first started making toys in 1932, there were no plastic ...

Scientists use the iconic colorful bricks to build everything from bioprinters to microscopes—increasing the accessibility of science in the process. Etienne Boulter walked into his lab at the ...

THE COUNTRY. IT’S A GREAT WEEKEND FOR LEGO LOVERS RIGHT NOW. AMAZING BUILDS ARE BEING DISPLAYED DURING BRICK DAYS IN COUNCIL BLUFFS. KETV NEWSWATCH SEVEN’S MARY REGLI WAS AT THE MID-AMERICA CENTER FOR ...