One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

Opinions expressed by Digital Journal contributors are their own. In the competitive landscape of today’s business world, understanding the importance of lead generation strategies is crucial. A lead ...

Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site. However, they may be willing to give you their contact information ...

Lead-generation advertisers are faced with serious struggles. These are the individuals who are tasked with creating ads that generate interest and encourage people to click or reach out to learn more ...

Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...