Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, ...

Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

Creating a great online experience for local searchers is rooted in intent matching. You need to know how consumers are searching for the brands, goods, services, features, amenities, and qualities ...

Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume, online businesses in ...

Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...