As more marketers struggle to add both beef and nuance to their customer loyalty programs, a new study from Forrester reports that budgets are rising as top management recognizes their potential.

A custom, crafted onboarding message journey is the key to success. Encourage meaningful engagement; don’t hand out discounts ...

While triggered messages are extremely effective in driving response and revenue, seasonal and cyclical efforts play a more proactive role, using classical marketing messages to drive demand. During a ...

Oil change service chain EZ Lube targeted mobile consumers with a mobile loyalty campaign meant to drive people to its locations. The campaign consisted of a 40-character ad tag at the end of an SMS, ...

A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs. Asked to rate how well ...