Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

For all the passion it generates in people, Tesla doesn't go out of its way to advertise itself through related merch. Granted, we do have stuff like vehicle accessories, clothing, and even tequila, but there seem not to be enough toys, diecast models, or ...

Lego and McLaren have already teamed up on a range of epic collaborations, bringing several of the storied British marque’s cars to life as scale models for Lego’s Speed Champions, Icons, and Technic product lines. In fact, this isn’t even the first ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S ...

It's Playmobil versus Lego in this battle of the best U.S.S. Enterprise models on the market: Find out which we think is better.