MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution and big data in general. This in turn ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Marketing professionals can have a variety of roles and responsibilities at an organization. They’re the people who help with the development of a product or service, find the right consumer market to ...

Business Analytics and Marketing degrees offer promising global career paths, emphasizing digital skills and strategic thinking. Analytics provides a higher starting salary, while Marketing offers ...

How to make a career change into the world of big data, business intelligence and analytics. Dreaming of a career in data analytics? Or are you already in the role but looking to progress? Your goal ...

Access of our Marketing Analytics Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...