Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

As a marketer, you know all too well the pain of building a presentation. Sure, you develop your own presentations, but you're likely also the default creator of presentations for conferences, ...

It is February. And that means that British marketers, all over the country, gaze up at snowy skies and then look forward to 6 April. That date marks the start of the new tax year in the UK and, by ...

You've likely sat through dozens of terrible presentations and resented every minute. You know what I'm talking about: the identically themed slides, the walls of text, the monotone of the presenter's ...