In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Remember the days when people would camp outside stores for the latest iPhone launch? That era appears to be behind us. The mobile device industry is experiencing a significant shift in consumer ...

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...