Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

The brand has introduced a new flavour, Absolut Passionfruit, and updated its flavoured range’s liquid and ABV levels. Absolut Vodka has upgraded its flavour portfolio, as a part of the second phase ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Absolut Vodka—once fêted for its creative limited-edition bottles ...

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...

For sponty hangouts that finally make it out of the group chat, here’s your new go-to ready-to-drink cocktail Forget rigid itineraries and scheduled fun! In a world that often demands we plan ...

A history lesson on vodka, how Absolut is making art as easy to access as music, and the woman making connecting the iconic brand to new artists. Art is in Absolut’s DNA. In 1986, Andy Warhol became ...