The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

Epstein to Lead Enterprise Expansion and Global Rollout of AI-Native Platform Built to Drive Partner Engagement, Personalization, and ROI at Scale NE ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

There’s no fixed rule on the number of partners you should have. It will be entirely dependent on the strategy for your channel partner programme, and what you want it to achieve. What you need to ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

NEW YORK--(BUSINESS WIRE)--StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave™: Partner ...

Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms enterprise partnerships NEW YORK & SAN MATEO, ...

In today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing ...