Meeting with clients is stressful. First, there’s the lead-up. You know, the phone tag and email exchanges trying to convince the client to meet, and then pinning down a time and place. It’s a fragile ...

When customers make an order, they’re often in a rush. That’s no great revelation. But sometimes I can’t help but wonder about the things they’re forgetting to consider. For example, how a customer ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. So let's start with some common questions and answers that ...

Marketing literature, also known as "collateral," can give your small business credibility, reinforce your brand and create a lasting impression on your customers. Before you embark on design, it's ...

In last week’s column, looked at how marketing and media industry content intent data indicated interest among brands and agencies in AI and its applications. We also saw renewed interest in outdoor ...

Once a key delivery element, print has become a small facet in campaigns that also use digital, online and other emerging techniques to get marketing messages in front of the consumer. The multi ...