Thomas Ryd is CEO & cofounder of Northern.tech, a device lifecycle management leader with a mission to secure the world's connected devices. As artificial intelligence (AI) accelerates product ...

From a marketing perspective, knowing the various stages of a product’s lifecycle can be very useful in determining the kind of inbound marketing strategy to deploy. There are four primary stages in ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

The product life cycle is a model that attempts to map the stages of growth and decline by a product to help create appropriate marketing and sales strategies. While it is designed to analyze ...

View post: Amazon is selling a $200 stair master for $102 that's perfect for New Year's fitness goals Whether you’re looking through your parents’ old VHS or cassette tapes or shopping for a new ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

Apple may launch the iPhone 18 in spring 2026, breaking its September tradition. Discover how this shift could redefine the ...