On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...

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AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...

A marketing manager heads up a marketing department or a project or product team within the marketing division of a company. Using budgets allocated by the company, he helps develop and lead ...

In today’s fast-paced, deadline-driven workplace, it’s critical marketers have the skills to plan and execute projects on time. However, most marketers haven’t grasped the basics of project management ...

Coordinating the many facets of a new business can be a bit of a juggling act. An entrepreneur is expected to line up manufacturers, deploy marketing campaigns, and manage back-end operations, all on ...

Marketing skills and qualifications open up career opportunities in company marketing departments, marketing consultancies, advertising agencies and market research firms. Although the specific skill ...