Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

As the days get shorter, cooler, and darker during the fall season, a pop of color in your wardrobe can help power your outdoor workouts and boost your mood. As summer slides into autumn, and precious ...

Color is more than just a visual stimulus; it has the power to influence our emotions, thoughts, and behaviors. The ...

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason its controversial is that most of today’s conversations on ...

Wearing black is far more than a "safe" fashion choice; it is a psychological statement of intent. Whether you are seeking to ...

Color is shown to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to the user and influence the visitors’ perception through the ...

As the seasons change, shorter days and gray skies can affect your mood. A color psychology expert said wearing specific colors can give you a happiness and energy boost. She recommended classic ...

If you've ever felt calmer in blue or powerful in black, you're not imagining it. Research-backed color psychology shows your ...