When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

View post: Amazon is selling a $50 fleece jacket for just $28, and customers love it so much they've bought it in multiple colors Quantitative analysis is a number and data-driven approach to ...